How does AppleTV+ promote a film on TikTok about a mother and son who find unexpected connection through music?

By tapping into two Gen Z music trends: vinyl albums and collaborative work.

The first-ever movie

soundtrack album

collab by

TikTok creators.

Presents

First, @Movieluts highlighted the movie’s color palette and its impact on the mood through an insightful video breakdown.

@goldrushvinyl will then use the color palette to press a unique, marbled vinyl.

@goldrushvinyl created a satisfying how-it’s-made style video of their process to press the Flora and Son movie-colored vinyl.

Then it was time for @Dylly-dyl to design the cover art for the Flora and Son vinyl soundtrack.

@Dylly-dyl created a video walkthrough of his process designing the Flora and Son soundtrack cover art, highlighting the iconic rooftop scene.

From there, @Rudy_willingham will use this same scene to create a slipmat album insert using frames from the rooftop scene where Jeff comes out from the laptop and meets Flora.

@Rudy_willingham created a video of the slipmat spinning, “playing” the scene, and pairing it with the rooftop song: “Meet Me in the Middle.”

Then, @Typewriterartist will create art for the back of our album’s lyrics insert, using his typewriter technique to illustrate an iconic scene from the film.

@Typewriterartist created the art for the album’s lyric insert, using his typewriter technique to illustrate the iconic rooftop scene of the film, weaving in lyrics wherever possible.

How does AppleTV+ promote a film on TikTok about a mother and son who find unexpected connection through music?

By tapping into two Gen Z music trends: vinyl albums and collaborative work.

The first-ever movie

soundtrack album

collab by

TikTok creators.

First, @Movieluts highlighted the movie’s color palette and its impact on the mood through an insightful video breakdown.

@goldrushvinyl will then use the color palette to press a unique, marbled vinyl.

@goldrushvinyl created a satisfying how-it’s-made style video of their process to press the Flora and Son movie-colored vinyl.

Then it was time for @Dylly-dyl to design the cover art for the Flora and Son vinyl soundtrack.

@Dylly-dyl created a video walkthrough of his process designing the Flora and Son soundtrack cover art, highlighting the iconic rooftop scene.

From there, @Rudy_willingham will use this same scene to create a slipmat album insert using frames from the rooftop scene where Jeff comes out from the laptop and meets Flora.

@Rudy_willingham created a video of the slipmat spinning, “playing” the scene, and pairing it with the rooftop song: “Meet Me in the Middle.”

Then, @Typewriterartist will create art for the back of our album’s lyrics insert, using his typewriter technique to illustrate an iconic scene from the film.

@Typewriterartist created the art for the album’s lyric insert, using his typewriter technique to illustrate the iconic rooftop scene of the film, weaving in lyrics wherever possible.

The video shows an ultra-satisfying creation process, keystroke by keystroke.

To recap the entire collaboration in one video, @24framesofginge introduced his own magical element.

To show off the first TikTok-made soundtrack vinyl album, he used his stop-motion technique for a mesmerizing video.

How does AppleTV+ promote a film on TikTok about a mother and son who find unexpected connection through music?

By tapping into two Gen Z music trends: vinyl albums and collaborative work.

The first-ever movie

soundtrack album

collab by

TikTok creators.

First, @Movieluts highlighted the movie’s color palette and its impact on the mood through an insightful video breakdown.

@goldrushvinyl will then use the color palette to press a unique, marbled vinyl.

@goldrushvinyl created a satisfying how-it’s-made style video of their process to press the Flora and Son movie-colored vinyl.

Then it was time for @Dylly-dyl to design the cover art for the Flora and Son vinyl soundtrack.

@Dylly-dyl created a video walkthrough of his process designing the Flora and Son soundtrack cover art, highlighting the iconic rooftop scene.

From there, @Rudy_willingham will use this same scene to create a slipmat album insert using frames from the rooftop scene where Jeff comes out from the laptop and meets Flora.

@Rudy_willingham created a video of the slipmat spinning, “playing” the scene, and pairing it with the rooftop song: “Meet Me in the Middle.”

Then, @Typewriterartist will create art for the back of our album’s lyrics insert, using his typewriter technique to illustrate an iconic scene from the film.

@Typewriterartist created the art for the album’s lyric insert, using his typewriter technique to illustrate the iconic rooftop scene of the film, weaving in lyrics wherever possible.

The video shows an ultra-satisfying creation process, keystroke by keystroke.

To recap the entire collaboration in one video, @24framesofginge introduced his own magical element.

To show off the first TikTok-made soundtrack vinyl album, he used his stop-motion technique for a mesmerizing video.

VERIZON VS VERIZON

FANTA / LIFT&LAUGH