LIFT&LAUGH
How does FANTA
bring its brand positioning
“More Fanta, Less Serious”
to US students during
their final exams?
By turning
a boring place
at the university
into something
a lot less serious.
ONLINE VIDEO / ACTIVATION
AWARDS
Cannes Lions - 1x Shortlist
OneShow Interactive - 1x Merit
London Festival - 1x Finalist
El Ojo de Iberoamerica - 1x Gold, 1x Finalist
FIAP - 1x Finalist
50 watt speakers
black lights
drum machine
fridge full of FANTA
10 cameras