MOTOREACH JOHNSON&JOHNSON
SÃO PAULO, BRAZIL HAS SOME OF THE WORLD’S WORST TRAFFIC.
MOTORBIKES ARE THE ONLY VEHICLES ABLE TO CIRCULATE QUICKLY, WEAVING BETWEEN CARS AND RIDING ON SIDEWALKS.
“MOTOBOYS” FIND A WAY THROUGH EVEN THE TIGHTEST SPOTS.
WE USED THIS CHARACTERISTIC OF EVERYDAY LIFE IN SÃO PAULO TO ILLUSTRATE THE BENEFITS OF J&J’S REACH DENTAL FLOSS
MOTOREACH JOHNSON&JOHNSON
EIGHT WHITE MOTORBIKES, RIDING SINGLE-FILE, WOVE BETWEEN CARS ALONG THE CITY’S MAIN AVENUES AT RUSH HOUR, CARRYING A MOCK-UP OF THE PACKAGING THAT READ:
J&J REACH PASSES THROUGH THE TOUGHEST SPACES
PASSES THROUGH THE TOUGHEST SPACES
J&J REACH
PASSES THROUGH THE TOUGHEST SPACES J&J REACH
PASSES THROUGH THE TOUGHEST SPACES
J&J REACH
PASSES THROUGH THE TOUGHEST SPACES J&J REACH
Clio - 1x Silver
ADC NY - Distinctive Merit
CCSP - 3x Gold
NY Festival - 1x Silver
Cannes Lions - Shortlist
MaxiMidia (most important media awards in Brazil) - Grand Prix
Rio de Janeiro Internacional Awards - Grand Prix
London Awards - Shortlist
One Show - Shortlist
FIAP - Shortlist