We celebrated Latinx and Hispanic communities using Instagram & Facebook Groups to reclaim ancient traditions to create a more inclusive and sustainable future during Hispanic Heritage Month in America.

A manifesto film was made to launch the campaign and authentic digital content was created with Latinx creators over the course of 8 weeks, using the digital trends of the Facebook and Instagram platforms.

To wrap up the campaign, we hosted an event in Brooklyn with an NFT art exhibit, live graffiti, concerts, and a panel discussion featuring Latinx activists, with more than 200 Latinx creators in attendance.

FACEBOOK & INSTAGRAM

MY PAST IS THE FUTURE

AWARDS

One Show - 1x Shorlist
ADC - 1x Shortlist
The Webby Awards - 2x Nominee

Authentic digital content was created with Latinx creators over 8 weeks using digital trends on Facebook and Instagram.

LATINX CREATORS EVENT

To wrap up the campaign, we hosted an event in Brooklyn, NY with an NFT art exhibit, live graffiti, concerts, and a panel discussion featuring Latinx activists, with more than 200 Latinx creators in attendance.

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BAR AURORA / U$ 73,000 BAR TAB